Wednesday, March 4, 2009

RUNNING FOR RADIOLOGY – THE ‘TOUGHEST FOOT RACE ON EARTH’!

Tim Cooke has been braving the cold winter on the streets of Barrie for the event of a lifetime. The long distance runner will be part of ‘The Toughest Foot Race On Earth’ next month in the barren wilderness of the Sahara Desert. He’ll also be raising funds for the Radio For Radiology campaign. Tim is from London, England, but has been in the Barrie area since October, spending time with friends and experiencing life in Canada. “Whilst spending time in Barrie I have grown to realise that there is a strong community feeling within the city. I feel this is a great opportunity to give something back to the community I’ve been staying in for the last few months”.

He’s also been training for the 240km ‘Toughest Foot Race On Earth’ in Morocco which takes place from March 26th to April 6th. During the race he will carry a backpack with food, clothing, and cooking equipment in temperatures in excess of 40 degrees C. Tim has been preparing for this since 2006 and has paid the race entry fee, transportation and accommodations out of his own pocket.

He is seeking sponsorships and donations which will go directly to the Radio For Radiology campaign. The funds will help KICX 106 & 104.1 THE DOCK reach their goal of half a million dollars for a new Interventional Radiology Suite in the Simcoe-Muskoka Cancer Centre’s Imaging Department.


Donations can be made by visiting www.thedockfm.com or www.kicx106.com.
Marathon Des Sables information www.darbaroud.com

Larche Communications Inc. (LCI), parent company of KICX 106 (CICX-FM) and 104.1 The DOCK (CICZ-FM), announced a ‘Radio for Radiology’ campaign on December 8th 2008 and pledged $500,000 to support an Interventional Radiology Machine in Royal Victoria Hospital’s Imaging Department.

The Interventional Radiology (IR) Machine allows Doctors to perform procedures through a tiny incision, often the size of the tip of a pen, through which small catheters, wires, and other instruments are passed under x-ray guidance to the area of interest within the body. This allows the use of only local anesthesia and light sedation rather than general anesthesia that is required for conventional surgery and results in the patients being able to go home the same day, or the day after the procedure. Not only are IR procedures typically less expensive than surgery, patients return to normal activities much faster than with conventional surgery and the risks, pain and recovery time of treatments performed through interventional radiology are significantly reduced.

Royal Victoria Hospital currently has the only IR Unit in all of Simcoe County and the addition of the Simcoe Muskoka Regional Cancer Centre will add another 2 highly complex IR machines to meet the surgical needs of regional patients.

Contact:
Tim Cooke
t_j_cooke@hotmail.com
Cell No. 705-229-1024

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