OVER $400,000.00 RAISED FOR WOMEN WITH BREAST CANCER

Huntsville, Ontario - February 8, 2009 - This past weekend the 10th Anniversary Kelly Shires Breast Cancer Snow Run was a great success! Over $400,000.00 was raised in pledges and corporate sponsorship this past weekend, with more expected to come in this week.

Kelly Shires lost her long battle with breast cancer in October 2004 but her memory & spirit were kept strong this past weekend. The enthusiasm and spirit was remarkable as over 130 women suited up on February 7, 2009 to participate in this 10-year anniversary event. The day started off beautifully with a moment of silence in memory of those who have lost their battle with breast cancer and an enthusiastic dance to the event theme song “Man, I feel Like a Woman” by Shania Twain, a song chosen by Kelly Shires to represent the event. The ladies then headed off on the trails to all meet up again at their lunch destination. This exhilarating event was held at the beautiful Deerhurst Resort in Huntsville, Ontario. The trails were challenging as each team traveled their designated route to Jimmy Hatz for lunch. Special thanks the local snowmobile clubs for making sure the trails were groomed perfectly for the ride.

The ladies completed the ride of challenging trails in the afternoon arriving back at Deerhurst Resort and were welcomed back with a warm cup of hot chocolate and special pink t-shirts. The closing ceremonies consisted of a gala banquet dinner, awards, and auctions, with Emcee Beverly Thomson, Co-Host of Canada AM, and also a breast cancer survivor. “The weekend is always filled with many emotions in remembering those we lost to breast cancer and those who fight it every day” says Stenoff, “It is such an honour to be riding to help women in their battle against breast cancer”. Stay tuned for details for our 11th annual event taking place February 2010.

Special mention to our winners of the Kelly Shires Award – Carey Moran, Kim “Sparks” Fish award – Mary Ann Beaudin and the Betty Black Award for highest pledges – Dianne Munn. Congratulations to our raffle draw winners; Kevin Stibler from Bradford who won the first place prize of a 2009 Ski-Doo donated by BRP Inc. and Factory Recreation in Midland. Ross Chiandli from Barrie who won the 2nd prize of a $700 gift certificate at Royal Distributing and John Bagin from Waterloo who won the 3rd prize, a weekend for two at Deerhurst Resort.

Many thanks to this year’s participants, volunteers, media partners and Sponsors for their part in making this year so successful. Special thanks to our Platinum level sponsors - BRP/Ski-Doo®, Choko Designs, Factory Recreation in Midland, FXR Racing, Royal Distributing and the Toronto International Snowmobile ATV & Powersport Show for their continuous support Be sure to look for us at the Toronto International Snowmobile, ATV & Powersport Show October 16, 17 & 18, 2009. Together we ARE making a difference!

For more information on the event or to apply to the trust:

1-877-436-6467 WWW.BREASTCANCERSNOWRUN.ORG WWW.KELLYSHIRSFOUNDATION.ORGSuzy Stenoff, Co-founder & Director, suzy@breastcancersnowrun.org