Walmart rallies leading brands in support of Children’s Miracle Network® for a seventh year in a row
May 13, 2009 (Toronto, ON) – Ladies and gentlemen start your engines. The Victory Lap Charity Program, which raises funds for Children’s Miracle Network, has officially begun its journey toward the checkered flag. The goal: to raise awareness and more than $100,000 for the 14 children’s hospitals in Canada affiliated with Children’s Miracle Network. The program, led by Tide and Walmart, but with the support of a litany of other leading brands, makes it easy for racing fans and regular citizens to support the cause.
Ambassador for the program, professional race car driver Andrew Ranger and his No.27 Tide/Walmart race car will be visiting 21 Walmart locations across seven provinces to raise funds and drive awareness for the campaign. Ranger will be kicking off his Victory Lap Race Team Store Visits on May 22 in Montréal.
“I have been involved with the Victory Lap Program from the very beginning and it has been such a pleasure to meet so many of the children and their families that the program is helping,” said Ranger. “As a race car driver, I have my share of challenges on and off the track. These kids face much bigger challenges and have taught me why quality healthcare for children is a priority in Canada and around the world.”
Since its inaugural year in 2002, the Victory Lap Charity Program has raised $800,000 for Children’s Miracle Network from partners, anonymous donors and Walmart shoppers.
"Victory Lap is an exciting component of our ongoing support for Canadian children's hospitals and the millions of kids seeking treatment each and every year," said John Lawrence, Walmart Canada's director of corporate social responsibility. "Over the years we have raised and donated more than $40 million for Children's Miracle Network. This effort is more powerful with the support of other leading brands and an ambassador like Andrew Ranger."
In addition to Ranger’s 21 store visits, from May 13 through to September 27, consumers who visit one of the 210 Walmart stores participating in this program will be able to pick up everyday brands with the knowledge that their purchases are helping support a network of hospitals devoted to the wellbeing of Canadian children.
Participating brands include: Tide, M&Ms, Charmin, Duracell, Bounty, Old Spice, Head & Shoulders, Pringles, Downy, Kellogg’s, Fido, Renfro Canada Inc., Oasis, ACI/Optimax, and Yoplait.
“This innovative fundraising program is a testament to the generosity and goodwill of people across the country, as well as to the companies that share Walmart’s vision of supporting children’s hospitals,” said John Hartman, chief international officer for Children’s Miracle Network. “Their support plays an instrumental role in helping to provide care and foster hope for children faced with adversity.”
About Children's Miracle Network
Children’s Miracle Network is an international non-profit organization that raises funds for more than 170 children’s hospitals, 14 of which are in Canada. Compassionate organizations, media partners and countless individuals unite with Children’s Miracle Network hospitals to help sick and injured kids in local communities. Donations to Children’s Miracle Network create miracles by funding medical care, research and education that saves and improves the lives of more than 2.6 million Canadian children each year. To learn more, visit ChildrensMiracleNetwok.ca.
About Walmart Canada
Established in 1994 and headquartered in Mississauga, Ontario, Walmart Canada operates one of the strongest community involvement programs in Canada under the Walmart "Good Works" banner. Every week Walmart Canada raises and donates nearly $400,000 to Canadian charities and last year alone contributed more than $20 million to more than 1,000 causes across Canada.
About P&G
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Always®, Pantene®, Mach3®, Bounty®, Pringles®, Swiffer®, Folgers®, Charmin®, Downy®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Clairol Nice ‘n Easy®, Herbal Essences®, Head & Shoulders®, Gillette® and Braun®. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. P&G is the leading consumer products companies in Canada with over $2.7 billion in annual sales. Please visit www.pgcanada.ca for the latest news and in-depth information about P&G Canada and its brands.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment