Coca-Cola uses Olympic Games sponsorship to motivate Canadians to live positively
BARRIE (Ontario) December 14, 2009 – Today, Coca-Cola Canada named some of its Olympic Torchbearers for Barrie and the surrounding area. These Canadians will carry the Olympic Flame between December 28th and 30th as the torch relay makes its way to the Opening Ceremony for the Vancouver 2010 Olympic Winter Games on February 12, 2010.
These Canadians were chosen through Coca-Cola’s torchbearer nomination program because they have chosen to ‘Live Positively’ by committing to a more active or environmentally-friendly lifestyle.
They have made simple, small modifications to their lives that incrementally amount to bigger and better changes – for themselves, the planet and their fellow Canadians.
Coca-Cola is also part of the Vancouver 2010 Olympic Torch Relay’s 189 city celebrations. The Coca-Cola experiences attendees will enjoy include:
• Being mystified by the extraordinary world of Zero Gravity Circus where acrobats will dazzle the crowd
• Seeing rare Olympic Torches dating back to 1948
• Taking a picture with the Vancouver 2010 Olympic Torch
• Enjoying an interactive drummer to get the crowd all jazzed up for Coca-Cola’s Open Happiness stage show
WHO:
Hilary Fletcher – resident of Barrie; avid runner who completes a 10km run almost every morning; motivates both family and friends to get active because she believes that living a healthy, active life makes people happier; recognized for her commitment to active living; carrying torch in Alliston on December 29
Katelyn Sander – resident of Barrie; day camp counsellor who has inspired campers aged five to 12 to live healthier by being active on a daily basis; has been a counsellor for the last four years; recognized for her commitment to active living; carrying torch December 30 in Rama
Coralea Kappel – resident of Barrie; high school student who has made it her goal to reduce the amount of water consumed by her family; has taken initiative in her home and life to achieve this goal from changing all toilets to low-flow dual flush and converting shower heads to low-flow to fixing leaky faucets and replacing water bottles with filtered water; has also planted several trees, purchased solar panel lights for backyard and uses her bicycle more frequently to reduce both CO2 levels and water consumption; has decreased her family’s water footprint by about 70 per cent to 172,388 litres yearly; recognized for her commitment to environmental sustainability; carrying torch in Blue Mountain on December 29
ACTIVATE (Group Torchbearers) - The ACTIVATE program is a national, not-for-profit, youth-led program which facilitates youth engagement and leadership through the development and delivery of sports and active recreational programs in communities across Canada; the program provides participants with non-threatening and supportive environments where they can realize their own leadership potential, build positive social interactions with their peer groups and share their personal experiences with others while making decisions on what is needed in their community; some ACTIVATE group torchbearers include Mark Sluban, Megan Sutherland and Kyle McLellan; group carrying torch December 29 in Midland
Jason Harris – resident of Elmvale; hardworking business owner in the sports and recreation industry; has played competitive squash and golf throughout his life; has inspired his family and community to live actively; regularly encourages his guests and members to get involved in recreational leagues as a way to ensure they both enjoy themselves and stay active; his leagues for kids, seniors, men and women have more than doubled since Jason took over his business four years ago, resulting in more than 250 people coming out a weekly basis to be physically active; is also a volunteer board member with his local curling club and Lions Club in roles that encourage active lifestyles; recognized for his commitment to active living; carrying torch December 29 in Elmvale
Clean Air Champions (Group Torchbearers) – a national charity incorporated in 2002 with its head office in Ottawa; the mission of Clean Air Champions is to improve air quality by working with respected athletes to motivate and educate Canadians to adopt practices and lifestyles that enhance both environmental and personal health; some Clean Air Champions group torchbearers include Deirdre Laframboise, Helen Stoumbos and Melaine Banville; group carrying torch December 30 in Huntsville
Edwin White – resident of Huntsville; believes that life is too short to stand still, so participates in a basketball league, the Canadian National Pond Hockey championships and shinny hockey; bikes 30km a day to work; encourages his family to live actively by organizing family outings including hiking, snowshoeing and kayaking; lead his company to join the David Suzuki at Work Nature Challenge; recognized for his commitment to active living and environment responsibility; carrying torch in Barrie on December 29
Robert Piggot – resident of Collingwood; avid runner who completed his first marathon on his sixteenth birthday this past April with his brother; despite the challenges, Robert and his brother motivated each other throughout the 42km race through Waterloo and the extremely hilly countryside to make it to the finish line; recognized for his commitment to active living; carrying torch in Collingwood on December 28
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